A Strategic Approach to Real Estate Contracts and Deadlines

A Strategic Approach to Real Estate Contracts and Deadlines

By Keith Loria

Whether you’re buying or selling a home, adding deadlines to the real estate contract process is a tricky subject. After all, if someone makes an offer on your house, you may think they’ll go to any lengths to buy it. On the other hand, a buyer may think that just because they’re putting a bid on a house that’s been sitting on the market, their bid will be accepted regardless of what it is. That’s why many real estate agents discourage their clients from putting a deadline within the contract because when they aren’t met, it becomes a frustrating endeavor.

And what happens if you place a deadline on your offer and the seller doesn’t meet it? Are you automatically going to withdraw your bid? Probably not. Bluffs don’t play very well in the real estate game, so if you set a deadline and then no consequences come from not meeting it, you may find the rest of the negotiations going the other person’s way.

Additionally, when you place an offer that must be decided on by 9:00 p.m., this will be seen by the other party (buyer or seller) as a hard-sell. While it might seem like a good negotiating strategy on your end, it might be the exact opposite from the perspective of the other party. If you want to include deadlines like this in your offer, you must be willing to walk away if they aren’t met.

That doesn’t mean the deal can’t be worked out down the line, but if you’re not going to stand by your deadline, it’s probably better to leave them out of the equation altogether. Speediness is the essential strategy here on both sides of the transaction.

When in the midst of a seller’s market, it may make sense for a seller to set a deadline for reviewing all offers, as this will alert all interested buyers that they need to have their best offer in to compete with any other offers. This type of deadline is actually helpful because buyers can view other homes and put together a bid before the deadline, understanding that the seller isn’t going to make a decision prior to it being submitted.

For buyers, negotiation techniques typically recommend that you add a drop-dead date so that the seller can’t shop your offer or drag things out forever. This will protect you from losing out on other homes that might interest you.

If you’re making an offer in the evening, be sure to make the expiration early the next afternoon so no competing offers are likely to roll in. Have your agent express that there are other homes on your list that you’re just as happy with, that you’re ready to make an offer on. In this case, a deadline can be used to your advantage.

Contact our office today to learn more about the pros and cons associated with incorporating deadlines into real estate transactions.

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Reprinted with permission from RISMedia. ©2013. All rights reserved.

Five Tips to Help Negotiate a Higher Selling Price for Your Home

Tips to Help Negotiate a Higher Selling Price for Your Home

By John Voket

These days, with shortages in pre-owned home inventories across many communities, it’s a seller’s market. With that in mind, a recent post from Wisconsin’s Dan Miller of madcitydreamhomes.com caught my eye.

Miller believes with the right negotiating strategy, there’s no reason why a home seller and his or her Realtor® can’t arrive at a final price that is markedly higher than the list price.

To that end, here is a sampling from Miller’s Tips for Negotiating the Highest Possible Selling Price:

— Be helpful and easy to work with. Buyers are generally open to negotiating with someone whom they perceive as helpful and likeable.

— Proactively and openly communicate with all buyer agents who have showings to date. Your agent’s job is to encourage as many people as possible to write an offer,

and should let each showing agent know about the tremendous amount of interest in your listing.

— Justify a selling price that is far above the list. It’s not recent sales in the area that will establish the final selling price – in this fast-rising market sold comps are often old news. Miller says it’s the momentum of the market that’s setting the price on your home. With high demand and low inventory, several different buyers are competing for your listing. These real-time market dynamics ultimately determine the final selling price of your home, not the sold comps.

— Provide all parties with a status update when your first offer comes in. You agent should call and email each showing agent, letting them know a window they have to submit their offer.

— Finally, Miller suggests that you negotiate and accept a secondary offer once your primary is accepted. This is a great tactic for your agent to employ in the event a primary offer falls through. It also gives you a position of strength as you negotiate around the home inspection with primary. With a solid Plan B, the first buyer may choose not to quibble with you over minor issues that arise during the inspection.


This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.


Reprinted with permission from RISMedia. ©2013. All rights reserved.

Just Sold: Golf Home In Monarch Country Club


Golf Home In Monarch Country Club




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Eric Slifkin

Keller Williams Realty


Find Out More!

Licensed In:



2159 SW Bradford Place

Palm City, FL 34990

Bedrooms: 3

Bathrooms : 3 (3 full)

List Price: $437,000

Living Area Approx :



Susanne SabreSold by Susanne Sabre, Monarch Specialist

Susanne Sabre is the newest member of Eric Slifkin’s Real Estate Team at Keller Williams Realty of the Treasure Coast. Susanne lists and sells homes in Monarch and the surrounding areas of Palm City, Stuart, Jensen Beach, and Hobe Sound.

A long time resident of Palm City and member of Monarch Country Club, Susanne possesses an intimate knowledge of local golf and club communities, neighborhoods and subdivisions, which is very effective in marketing homes to buyers and for sellers.

Please call or email Susanne at 772-631-7264 to discuss your wants and needs.

This well maintained and updated home features three bedrooms and three full baths plus a den or possible fourth bedroom. The open plan affords beautiful views of the pool, expansive lanai, and golf course from most rooms. The interior boasts an open floor plan with vaulted ceilings and transom windows, new Entry Point front door, expanded dining and great rooms, newer 16″ tile in the living areas, gourmet kitchen with breakfast nook, and more. Other features include accordion storm shutters, newer A/C units, 3M impact window film, and golf cart. Furnishings available separately. Optional club membership is available. Monarch is minutes to “A” rated Martin County schools, shopping, dining, I95 and Florida’s turnpike.






Listing Your Home: What to Expect While On the Market

In all the confusion of choosing the right agent to list your home, determining an asking price and developing a marketing strategy, sellers almost always forget to ask (and their agents neglect to explain) what exactly is going to happen to them during the home sale process! “What to Expect While On the Market” is a series of posts I have created that are designed to give you an overview of the typical home-selling process, help you understand why we do things the way we do, and why we give the advice we give.


Part 1: Showings |  Part 2: Offers  |  Part3: Inspection

As soon as your home shows up for sale on the Multiple Listing Service (MLS), other real estate agents will expect to be able to show your home. The agent will call our office or showing service to schedule the showing and receive any special instructions. Showings are typically scheduled a few hours in advance within a certain time frame, for example between 2:00 and 4:00 on Tuesday. However, there are no strict guidelines on how much notice agents provide; sometimes they will call the day before; sometimes one hour before.

We will take the agent’s information, call you to confirm that the showing time will work for you, and then call back to the agent’s office with the approval and special instructions. This procedure ensures that only active real estate agents gain access to your home.


What to do during the showing window
Tidy up and LEAVE!! Many sellers understandably believe that because they know and love their home, they can best sell it to potential buyers. However, in reality, most buyers and their agents are uncomfortable looking at a home when the owner is there. They will tend to give only a cursory look to the home, and will have trouble imagining themselves in what is so obviously YOUR home.

When I am acting as Buyers Agents with my clients, I cringe when I realize that the owner is home and intends to show us the house himself.


How tidy does the home need to be?
As tidy and de personalized as reasonably possible. Potential buyers need to imagine themselves living in your home, which is difficult if it is messy, crowded or overly personal.


Strive for an odor free environment
Smell has enormous impact on buyers, even “pleasant” smells such as potpourri or baking bread may evoke negative feelings for some. Almost all buyers react negatively to pet smells, smoke and incense. Do not leave food cooking during showings – dinner is highly personal and will make buyers feel that they’re intruding on your privacy.

-While you’re on the market, try to prepare meals that don’t produce strong odors.
-Thoroughly clean your refrigerator. Out of habit, buyers will open the refrigerator door. Most refrigerators do not smell fresh and leave a lingering odor in the air.
-Clean out the litter box frequently. Cat odors can be a strong deterrent to sale. Ask a friend you can trust if your home has any pet odor at all.


A last look around as you leave each day…

-Make all beds
-Wash dishes
-Put away dirty (and clean) clothes
-Clean the sinks and mirrors
-Straighten newspapers
-Turn on lights
-Close toilet lids

Yes, it is inconvenient, but clean, tidy homes sell at higher prices, period. Isn’t it worth the extra effort?


Can I turn down a showing?
Of course – it’s your home and you have a right to privacy. HOWEVER, please understand how Buyer Agents work with their clients.

Typically, the agent and buyer schedule some time together to look at homes – perhaps 2 -3 hours once or twice a week. They may look at many homes in various parts of town. The agent may want to show your home between 1:00 and 2:00 on Saturday, along with other homes nearby.

If that time slot is inconvenient for you, and you turn down the showing, chances are that the buyer will never see your home. Unfortunately, it won’t work to ask the buyer to come at a different time, because they’ll already be in another part of town, or finished looking. Or, perhaps writing an offer on a competing home…

Try not to risk losing the Perfect Buyer by declining showings unnecessarily.


Agent Previews
Sometimes we will call you to schedule an “agent preview”. This means that an agent will come alone to your home (with no buyer) for a quick run through. There are three reasons agents preview:

1. They have busy buyers who want their agent to screen all properties before showing
2. They specialize in your area and like to keep up on the market
3. They have a new listing coming up and are checking out the competition.

The same guidelines for tidiness apply during previews, but it’s not really necessary to leave.

Previewing agents are usually just trying to get a feel for the home, so will probably just breeze through quickly. Don’t be offended or concerned if they are only in your home a few minutes.


Will I show or sell your home?
Maybe…but don’t be surprised if I don’t. There are thousands of real estate agents in our area so the chances of my selling your home personally are small. Of course, if I have, or find, buyer clients who might like your home, I’ll certainly show it to them first.


This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.



Listing Your Home for Sale in Stuart, FL

Listing Your Home for Sale

by Eric Slifkin, founder and team leader, the Stuart Home Search Real Estate Team

Eric Slifkin, Team Leader at StuartHomeSearch.com
Working with our Team- About Us

We are full time real estate agents in Stuart, Florida. Actually, we are much more than full time. We work early mornings, evenings, and weekends; whenever may be convenient for our clients. But being passionate about what we do, it quite often really doesn’t feel like work, so please do not hesitate to call us any time to discuss your situation.

A Win-Win Approach to Selling Your Home

Our philosophy about real estate is that we are here to help two parties (buyer and seller) find each other and complete a transaction with a minimum of stress. We are advocates for our clients. Our mission is to obtain the best possible price, terms and conditions for you- not to worry about the other parties’ preferences or feelings. That said, we find in most real estate transactions both home buyers and home sellers want to arrive at a win-win agreement, which is far more satisfying to both parties and ensures a pleasant closing experience for everyone.

As accomplished REALTORS® we are busy enough to fulfill our career goals, yet not so busy that we can’t take a personal interest in every client. Put simply, the sale of your home is as important to us as it is to you.


Our Areas of Expertise

Get a Professional Valuation  for Your Stuart Area Home now.Contrary to popular belief, real estate agents can’t be all things to all people. It is impossible for one person to be the expert in every neighborhood and every type of property in all price ranges. I believe that we are hired for our expertise and that we should serve our clients with that expertise, not the other way around. YOU, the real estate buying or selling public, do not have the responsibility or obligation to further our education or to be used as a guinea pig just so that we get a paycheck.

Therefore, I feel strongly that I and my team members should be up front with potential clients about our strengths and experience. While I feel that we are exceptional real estate agents, even in areas where we are not the “expert”, I think it’s only fair that YOU have all the information you need to make a hiring decision.

Our Service Area

We KNOW Treasure Coast neighborhoods. During my own career, I have sold homes throughout the area. Our focus is Martin County, which encompasses Stuart, Palm City, Hobe Sound, and Jensen Beach. I am especially familiar with the subdivisions of Palm City, which features some of the area’s most desirable neighborhoods. When you hire us, you hire local expertise. We won’t be driving from through several counties servicing our listings; We will be here for you.

Our Personal Professionalism

Just because you are selling your Stuart, Florida home yourself, doesn't mean your marketing has to suffer! Get your home marketed in front of millions of buyers.Representing our clients is our top priority. We are responsive to inquiries by both buyers and other agents, and will do our best to show our own buyer clients our listings first. Personally, I am respected in the real estate community as a “quality agent”, which means that other agents will be happy to show our listings to their buyers. They know that I am professional, fair and creative, which makes their job just a little easier.


I truly appreciate your business and look forward to helping make your next real estate transaction a pleasant and painless experience, and hopefully even a little fun!


Our Marketing Services

Before we go to market…

  • Market Survey- I preview competing listings to see how your home compares. I may call the agents of the sold listings I am using as comparables to see if there were any special circumstances surrounding their sale that I should know about, such as a divorce situation, structural problems, etc.
  • Professional Comprehensive Market Analysis- My market analysis is, in a word, thorough. I will show you the Current Competition and the Recent Sales and calculate the estimated proceeds you should receive at closing. I base my pricing recommendations both on closed sales and the current competition.
  • Pre-Marketing Improvement Suggestions & Assistance- I will go through your home with you to identify items that should be repaired or improved prior to market. I am a real expert in this area ~ I know what the market considers important (and what really doesn’t matter) and I can help you get the repairs done quite reasonably and painlessly. When you hire me to sell your home, you will have access to my preferred home improvement contractors.
  • Spruce-Up House Cleaning (if appropriate)- I can arrange to have your home thoroughly cleaned before going to market, and after you move out. Just let me know.
  • “What to Expect” Seller Booklet- I have created a helpful booklet describing the process of marketing your home with information such as … how to prepare for showings, what to expect when buyers look at your home, how to respond to offers, and much more.

On the Market

Your home is entered on our Regional MLS, which serves the entire Treasure Coast and Palm Beach County. Your home will be listed on the Regional MLS System (MLS) with appealing and accurate descriptions, interior pictures and a virtual tour.

  • For Sale Sign with Rider
  • Lock box
  • 7 day/week showing service
  • Open House(s)
  • Extensive Web Exposure- I invest heavily in online marketing of my listings. This marketing generates substantial traffic and e-mail inquiries, and are my third largest source of sales. All listings have a virtual tour, interior pictures and descriptive captions.
  • Virtual Tours- all of my listings have Virtual Tours that are posted to multiple real estate websites such as TCPalm.com, Zillow, Trulia, Realtor.com, Yahoo, Craigslist, Regional MLS and our own web sites. Virtual tours may consist of both still photos and panoramic “tours”, and will include pictures of every photogenic room in your home, the exterior, any view, the street scene, and the neighborhood attractions (parks, restaurants, shopping). I can post up to 50 photos on each tour!
  • 21st Century Technology- I am up to date on the latest real estate technology. I have a professional quality digital camera with a wide angle lens, so that the photos of your home will be sharp and attractive. I have a high quality laser printer that produces amazing graphics and pictures for your home brochures. I make extensive use of e-mail, and I update my web sites several times a week.

Market Survey & Market Updates

I stay on top of the market for you. I monitor the homes that have sold, and those that haven’t to ensure that we are still priced appropriately. I will provide updates to you periodically on the current market activity with:

  • New Competing Listings
  • Status of Competing Listings
  • Number of Showings
  • Number of Internet Hits
  • Feedback Reports I follow up with every buyer agent who shows your home. I will provide their feedback to you as soon as it comes in.
  • Creative Solutions/Objective Opinions As I get to know your home better, and the feedback starts coming in, I may find that the market is objecting to something that neither of us thought of. Or, I may discover special features in your home that should be showcased differently. Either way, I take great pride in my creative solutions – this is, making adjustments as we go along in response to market feedback and conditions.
  • If I see something that needs to be changed, I will tell you – whether or not I think it’s something that you want to hear. Many agents seem to assume that their clients are not open to suggestions, and I work on the assumption that that’s part of what you’re paying me for!

Contract to Closing Services

The real work begins after we’re “under contract”. There are inspections to negotiate, lenders to keep an eye on, and appraisers to be prepared for. Stringent monitoring of dates and deadlines is essential, as is a careful review of title work. We manage these processes utilizing a follow-up system that covers crucial items for every pending sale including:

  • Ordering the title commitment with distribution to all parties. If there are any problems found in the commitment, I will work with you and the buyer’s agent to resolve them.
  • Ensure that all disclosures are made properly, in a timely manner, and that all documents have signatures.
  • Review the closing figures carefully so that you get every penny that’s coming to you.
  • Place follow-up calls to the buyer’s lender and the buyer’s agent every week to ensure that the loan is progressing smoothly, and will notify you immediately if it appears the contract is in danger (in this case, I will aggressively renew full marketing).

Sometimes the most painful part of selling (and buying) a home is the inspection. If an issue arises in the inspection that needs attention, I will help negotiate the best settlement for you and assist in expediting agreed to repairs.

In our fluctuating market, appraisals can be problematic. It is not unusual to see a wide range of comparable sales for apparently similar homes, and an unprepared agent can cost her client money if she can’t justify the sales price of her listing. I am fully prepared for every appraisal, and may have already previewed any comparable sales the appraiser might use.

Selling your home will have its frustrating moments. How frustrating it is depends a lot on your real estate agent. I promise to do my best to reduce stress before, during and after the sale.

Online Marketing and Home Listing Syndication

We are a technology and social media real estate team, marketing through the Web and social media platforms. We don’t rely on door hangers, refrigerator magnets, calendars, postcards, or mailings; rather, your home is advertised on websites all across the web, making sure buyers see your home and everything it has to offer, 24/7. Here are some of the national sites where your home will appear:

Home Listing Syndication

To find out more about selling your home, click here

To get your home’s market value online for free, click here


Spurce: www.StuartHomeSearch.com

5 Tips to Prepare Your Home for a Successful Sale

By Rebecca Chandler

Want to sell your home quickly and for the best price? Making some small improvements can give buyers the best first impression and make a world of difference when selling your home.

Here are 5 tips for getting the best offer sooner.

1. Curb Appeal. The first thing that buyers will see is the outside of your house. Does the outside make them want to see the inside? A well-kept yard, an inviting porch, a clean driveway – all increase the likelihood that buyers will want to see more, so start here. Clean up the lawn and the driveway. Touch up or repaint the exterior. Clean gutters and keep the porches swept and inviting. Showing that the exterior of your home is well-kept will lead buyers to the assumption that the home is well-kept in general.

2. Clean, de-clutter and simplify. Do a deep clean or hire a professional cleaning crew to make sure everything looks its best. Keep carpets vacuumed and beds made. Make the rooms look larger by removing clutter and large furniture. Packed closets and cabinets also lead others to believe there is inadequate storage, so clean those out, too. Make sure to keep all the dishes away, hang clothes neatly in closets, make sure all light bulbs work, and towels in the bathroom and kitchen need to be clean and folded neatly.

Help buyers imagine their own things in your home by storing personal items such as photos and knick-knacks.

3. Update.
This includes fresh paint, replacing outdated appliances and fixtures in the kitchen and bathroom. If it’s not in your budget to replace, you can add new hardware on cabinets and sinks. If you can, replace outdated flooring or stained carpeting – or at least have them professionally cleaned.

Interior paint is one of the easiest ways to freshen up your home and increase its value. And, while that dramatic purple wall in the dining room may have matched your chairs, it may be hard for buyers to imagine with their furnishings. Use light, neutral colors that make the rooms look bright and large and that match any decor.

4. Consider hiring a home inspector. It’s very likely that a buyer will hire one anyway – after they’ve made an offer, so being honest about your home’s condition will help you avoid any surprises or complications with the contract and closing later. And, although you don’t have to make any non-essential repairs, you may discover essential ones of which you may be unaware.

5. Interview real estate agents and ask them about their marketing plan for your home. After you’ve done all the work to get it ready to list, an aggressive marketing plan will ensure that as many buyers as possible see it.

Most agents will list the home in the Multiple Listing Service database, on their website and on their company website. Ask them about also putting it on other top ranked real estate sites. Also, according to the National Association of REALTORS®, most buyers move within 11 miles of their previous residence – so ask about local advertising as well.

The sign in your yard should include the agent’s information. Many add a brochure box, but it’s difficult to keep it full. Ask about adding a text code that leads buyers to a mobile site for your home that shows more information and photos, so the information is always readily available to interested buyers.

Looking for more tips? Go to 5 Questions You Should Ask Your Agent Before Listing Your Home.

Rebecca Chandler is the vice president of marketing for NewPoint Media Group, LLC.

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Reprinted with permission from RISMedia. ©2013. All rights reserved.

Home Selling: Is Your Front Door Welcoming?

Is Your Front Door Welcoming?

Is Your Front Door Welcoming?Creating indoor/outdoor transitions that welcome and complement your home can add to your home’s curb appeal and value. People often think only about the value of their house and what’s going on inside, but your front door is the first impression your visitors get of your home. Make it a good one.  Read more

Soruce: www.stuarthomesearch.com

This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

10 Ideas for Outside the Box Home Marketing

Taking An  Outside the Box Approach to Online Home Marketing

When it comes to searching for homes online in our local Stuart, Florida market, buyers have hundreds if not thousands of homes to choose from. Making your home stand out among the competition requires an “outside the box” approach to gaining online exposure and driving interested buyers to your listing. Your agent’s online marketing plan should include these essential components to make your home stand out:

-A custom Web page dedicated to your home
-Lots of high-quality pics
-A virtual property tour or video
-A mobile or “responsive” Web site that displays your home properly on all devices
-Multiple points of contact including text/SMS, auto responders, email, QR codes, and toll-free numbers
-Maps with satelite or street views
-Downloadable flyers and other information
-Community and schools info
-Listing syndication that sends your property details to the top real estate listing Web sites and social networks

Read more about selling your home


This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Ready to sell? Stage Your Home with These 8 Easy Tips

task list DIY Home Staging in 8 Easy Steps


DIY Home Staging in 8 Easy Steps


As a home seller, you’ve no doubt heard of a home that has been “staged to sell.” This means that a home has been visually organized in a way that will appeal to the majority of buyers – often resulting in an increase of offers and decrease of selling time. For some, this means bringing in the big guns and hiring a professional home stager. But home staging is also something you can do yourself with the help of a motivated seller.


Here are eight easy, inexpensive steps for DIY home staging that can be used to transform any residential listing into a buyer’s dream home:


1. Clear a path. Walk through the home as if you were viewing it for the very first time. Can you easily get from room to room? Is there an inviting flow throughout the space? If not, rearrange furniture so it is easier to tour. This may require placing large or redundant pieces in storage.


2. Clear the counters. This is one of the hardest steps for most sellers, but it can also make the biggest difference. Buyers are looking for a clean slate and lots of space, so it’s important to keep surfaces clear. Put necessary objects – like keys and pens – in appealing baskets or tins for the duration of the sale. Remind your clients that how you live in a home and how you sell a home are two very different things.


3. Make it sparkle. You can’t underestimate the value of a good, deep clean. Gleaming windows and shining stainless translate to “move-in ready” for potential buyers. Urge your sellers to hire a service, and arrive for showings early to make sure beds are made and floors are swept.


4. Don’t forget the closets. Buyers are nosy and will peek inside closets. After all, storage space is one of a home’s most valued features. Make sure your sellers aren’t cramming their cupboards full. Encourage them to organize their closets and get a storage unit to hold overflow, if needed. As an added benefit, it will make the move easier when their home sells.


5. Limit family photos. Home staging creates an environment that welcomes potential buyers to mentally move in. Tons of photos of someone else’s family can impede on that vision. Remove all but a few family photos. Whenever possible, be sure to completely clear the fridge door, too.


6. De-scent and re-scent. You love animals. The seller loves animals. But buyers don’t always love animals. So if your listing smells like pets (or smoke), air it out then use this handy trick to clear stale scents. Place two capfuls of vanilla extract in a coffee cup, then place it in the oven at 300 degrees for one hour. Within twenty minutes the whole place will smell heavenly.


7. Let there be light. Throw back the curtains! Disobey your father and leave the lights on in every room. Bring in more lamps, if you can. Light sells houses. No one wants to buy a dark, dingy cave. Well, almost no one… Shrek might, but he’s probably not your average buyer.


8. There’s power in flowers. Don’t forget the finishing touches: a potted plant by the front door, a cheery arrangement highlighting a window with a view, even a single flower in a bud vase can brighten up a bathroom vanity. Live plants are a breath of fresh air in any home (just please skip their silk and plastic counterparts).


kitchen staging DIY Home Staging in 8 Easy Steps

Keep windows open, lights on and counters clean.


And just like that, your listing is ready for its close-up. Home staging helps you highlight a place’s best features and downplay many weaknesses.


Source: Point2 Blog


This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.

Marketing Homes Online: Ten Ways to Leverage the Web

Client Registrations Last 30 DaysSelling a home is all about exposure. When it comes to listing your home for sale, online marketing ensures the greatest number of potential buyers view your home in the shortest time possible.

Typically agents market homes online by uploading listings to various websites, creating virtual tours and single property Web sites, or place ads on Craigslist with the hope that a buyer will request a showing. The results are often lacking, but top producing agents who deploy a lead generation system (CRM) to manage these processes drive hundreds of buyers to their Web site, creating opportunities to discuss and show their clients’ properties.

Here are ten ways we use the Web in marketing to buyers and for sellers and how we manage these processes:

1. Virtual Tours are favorites of buyers! Our Virtual Tours capture more buyers for your home!

2. Single property Web sites, mobile single property Web sites, “squeeze pages” and landing pages provide multiple ways for buyers to find your listing their way.

3. Craigslist ads display your home on this popular site with proven calls to action and links that generate buyer leads.

4. eFlyers beautifully display your home online with multiple ways to contact us, schedule showings and proven calls-to-action that generate more buyers.

5. Syndication to all major real estate sites such as Realtor.com, Trulia, Zillow, etc.

6. Google AdWords and search engine optimization (SEO) ensure our listings get found on page one to drive more buyer leads for us.

7. Blogs are a great way to showcase your home while providing valuable information for home buyers.

8. QR Codes are imprinted on our yard signs, property flyers, and other print material, which lets buyers scan to a custom mobile Web site featuring our listings.

9. Social Media affords continuous engagement with buyers, sellers, and referring agents. We are on Facebook, G+, Twitter, Linkedin and other social outlets.

10. Video tours are featured on YouTube, our blogs, Web sites, and Social Media sites as well as my channel.

Having perfected our online marketing efforts for more than ten years, we currently receive nearly 200,000 monthly unique and repeat site visitors and over 500 buyer registrations. Our client management (CRM) platform processes these leads, which are hand-reviewed and distributed to our buyer agents for immediate and ongoing follow up.


This post has been authored by Eric Slifkin, REALTOR® serving South Florida’s Treasure Coast. You can reach me at 888-288-1765, or visit my Web site. As your resource for information on new or resale homes throughout the Treasure Coast, please be sure to contact me about any home you may find on the Web, yard sign or ad and I will research the property, arrange showings and handle all the details.